photo credit Pictures by the Wayside
Why? To raise awareness about the exploitation of sharks for shark fin soup!
Demand for the well-known Asian dish has been putting an enormous amount of pressure on sharks of all kinds - especially recently with population numbers lower than ever.
You can catch up on what exactly shark finning is here.
Recently a lot of public attention has been brought to the cruelty and wastefulness of shark finning, making the dish less and less popular in the public eye.
Check out the video from the Hong Kong flash mob in the link. It raises awareness while delivering a healthy dose of frozen people, shark costumes and butt-pinching.
Full article here (CNN)